It seems that each presidential campaign generates it's own buzz-word or phrase as a shorthand way of describing what they think is that year's most important trend or issue. In 1996, it was "soccer moms." In 2000, it was "lockbox." What will it be for 2004? My vote goes to cocoon or cocooning, the term used to describe how those involved with a particular campaign become isolated from reality. Though the word wasn't in use then, it's a great description of Pauline Kael in 1972 who famously remarked after the election that she didn't know how Nixon could have won since, "No one I know voted for him."
Anyway, send in your votes for the defining buzz-word of the 2004 campaign. Interesting entries will receive prominent mention on this blog!